Work
|
The PhoCusWright Conference
Since joining PhoCusWright, I have directed The PhoCusWright Conference marketing efforts and implemented a series of new strategies - a microsite, print and online advertising, social media and video are a few of the highlights. Ticket registration is setting a blistering pace with 2010 sales increasing 37% and 2011 sales 17% ahead of last years record.
 |
 |
 |
| The PhoCusWright Conference Website |
YouTube Channel |
Chaos Calls Video |
PhoCusWright Research
PhoCusWright Research branding was languishing without a dedicated focus. We partnered with The Creative Alliance and embarked on a discovery and strategy project to determine a bold and fresh look for PhoCusWright Research. The resulting design builds a strong visual identity for the brand. Early indicators show a positive reaction from prospects and clients.
Aspen Snowmass Vacation Planner,
Winner of an American Advertising Federation Suncoast Gold ADDY Award
This is an annual project between the Aspen Chamber, Stay Aspen Snowmass and Town of Snowmass Village. Our team worked with Miles Media to create a piece that captured the spirit of both Aspen and Snowmass, while still highlighting their distinctive features. This brochure is distributed to 100,000 people and is tied to a direct marketing campaign including postcards and email, an online e-book and a dedicated website. Web traffic increased 57% from 2007 to 2008 and overall summer bookings stayed flat - a huge achievement in a declining travel market.
 |
 |
 |
| Brochure Cover |
Brochure Spread |
Website |
Stay Aspen Snowmass Website
Our team revamped the Stay Aspen Snowmass website to optimize dynamic features, such as a photo gallery and live rate queries, integrated the website with the custom booking engine and upgraded the search functionality. Many portions of the site were also translated into German, Spanish and Portuguese. From 2006 - 2009 the website ranked number one for priority keywords and generated more than a million dollars in revenue for the agency.
www.stayaspensnowmass.com
 |
 |
| Website Homepage |
Website Events Page |
Stay Aspen Snowmass You Tube Channels
These Stay Aspen Snowmass You Tube Channels where implemented to increase SEO/SEM and feature video content to market the Aspen Snowmass destination.
Summer Channel
Winter Channel
|
.
