To work in a marketing role for a dynamic company that promotes growth, innovation and new technologies. To have creative freedom and the opportunity for continued learning in the field of marketing and communication.
Define marketing strategy, plan and budget: audience acquisition and retention, targeting, email, video, social media, public relations, advertising, brand, database management, SEO.
Lead the marketing & technology teams.
Develop creative concepts for diverse marketing campaigns.
Develop & implement new technologies: website, mobile, tablet, marketing automation.
Develop partnerships, manage agency relationships and run special programs.
New York, NY | 2009 - Current
Lead the marketing/technology teams and encourage optimal levels of productivity.
Develop creative concepts for diverse marketing campaigns to increase profit margins.
Define marketing/technology vision and strategy, including print/online advertising, brand identity, events, public relations, web analysis, SEM and SEO.
Direct creative/technology projects and manage budgets of up to a million dollars
Develop new technologies, including website, mobile applications, phone and server software/hardware.
Consolidate community partners for joint projects and the ability to work with a diverse set of clients and suppliers involved in complex technologies.
Conflict management and resolution.
Director of Marketing & Technology
Stay Aspen Snowmass
Aspen, CO | 2007 - 2009
Manage and direct efforts to achieve sales and profit goals within a geographic territory.
Coordinate marketing efforts including direct mail, collateral, advertising, and website design.
Responsible for sales strategy and budget, including annual marketing/sales plan.
Lead project teams and sales staff. Event planning, promotion and execution.
National Sales Manager
Aspen, CO | 2002 - 2007
Research projects such as market analysis and customer service.
Manage media correspondence including press releases, events and interviews.
Develop corporate publications and coordinate corporate events such as the annual charity ball.
Canberra, Australia | 1998 - 2001
|University of Canberra, Australia
BA in Communications, Public Relations (Minor in Marketing)
1998 - 2001
Citizen Grant Review Committee, Board Member | 2007 - 2009
Aspen Young Professionals, Member | 2007 - 2009
SkiTops Association, Member | 2002 - 2009
Roaring Fork Leadership, Alumni | 2004 - Present
Microsoft Office, Adobe Creative Suite, Salesforce, Dreamweaver, basic HTML, Word Press, Ruby CMS, Google Analytics, Webtrends, imovie, Marketo
Skiing, ceramics, writing, photography, reading, hiking, diving, public speaking