Resume

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PURPOSE
To work in a marketing role for a dynamic company that promotes growth, innovation and new technologies. To have creative freedom and the opportunity for continued learning in the field of marketing and communication.
EXPERIENCE
Director, Marketing
PhoCusWright

New York, NY | 2009 - Current
  • Define marketing strategy, plan and budget: audience acquisition and retention, targeting, email, video, social media, public relations, advertising, brand, database management, SEO.
  • Lead the marketing & technology teams.
  • Develop creative concepts for diverse marketing campaigns.
  • Develop & implement new technologies: website, mobile, tablet, marketing automation.
  • Develop partnerships, manage agency relationships and run special programs.

    • Director of Marketing & Technology
    Stay Aspen Snowmass

    Aspen, CO | 2007 - 2009
  • Lead the marketing/technology teams and encourage optimal levels of productivity.
  • Develop creative concepts for diverse marketing campaigns to increase profit margins.
  • Define marketing/technology vision and strategy, including print/online advertising, brand identity, events, public relations, web analysis, SEM and SEO.
  • Direct creative/technology projects and manage budgets of up to a million dollars
  • Develop new technologies, including website, mobile applications, phone and server software/hardware.
  • Consolidate community partners for joint projects and the ability to work with a diverse set of clients and suppliers involved in complex technologies.
  • Conflict management and resolution.

    • Aspen/Snowmass
    National Sales Manager

    Aspen, CO | 2002 - 2007
  • Manage and direct efforts to achieve sales and profit goals within a geographic territory.
  • Coordinate marketing efforts including direct mail, collateral, advertising, and website design.
  • Responsible for sales strategy and budget, including annual marketing/sales plan.
  • Lead project teams and sales staff. Event planning, promotion and execution.

    • Communications Manager
    Totalcare Industries

    Canberra, Australia | 1998 - 2001
  • Research projects such as market analysis and customer service.
  • Manage media correspondence including press releases, events and interviews.
  • Develop corporate publications and coordinate corporate events such as the annual charity ball.
    • EDUCATION
    University of Canberra, Australia
    BA in Communications, Public Relations (Minor in Marketing)

    1998 - 2001
    ASSOCIATIONS
    Citizen Grant Review Committee, Board Member | 2007 - 2009
    Aspen Young Professionals, Member | 2007 - 2009
    SkiTops Association, Member | 2002 - 2009
    Roaring Fork Leadership, Alumni | 2004 - Present
    Software Skills
    Microsoft Office, Adobe Creative Suite, Salesforce, Dreamweaver, basic HTML, Word Press, Ruby CMS, Google Analytics, Webtrends, imovie, Marketo
    INTERESTS
    Skiing, ceramics, writing, photography, reading, hiking, diving, public speaking

    email me at tahneeperry@gmail.com
    follow me on Twitter at tahneeperry
    or find me on Linkedin